Belarusian AR-startup Wannaby launches a virtual fitting service for sneakers

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While it is possible to “try on” 10 models, the application is available for iOS.

Belarusian startup in the field of augmented reality Wannaby has released an application for “trying on” sneakers.

The Wanna Kicks application, while still available only for iOS, works like this: the user opens the application, points the camera on its feet, chooses a model of sneakers for “fitting”, and the 3D model of the chosen shoe is “worn” on its feet.

There is a warning in the application–3D models are best displayed if you try them on your feet without shoes. The version of the application for Android will appear later in 2019.

We create 3D-models of sneakers in our office-studio. For this, the 3D designer adapts the model according to all requirements, works on textures and materials to ensure maximum realism of the shoe. We can also work with 3D-models that give us brands, we already have this experience too.
representatives wannaby

The 3D sneaker does not “fall off” from the foot when turning the camera or moving. So far, 10 sneakers of different colors from different brands are available in the application: New Balance 574 Tech Raffia, Adidas Deerupt Pride, Vans Classic Slip-On and others.

In the future, the choice will be more, promised the company.

In Wannaby believe that their new technology will be useful to manufacturers of sneakers to promote new models. In addition, it can help reduce the number of returns already purchased shoes.

Now Wannaby is negotiating with companies about partnerships: to add their sneakers to their application, integrate their SDK into their applications or create solutions specifically for their services and stores. The startup also tests the service impact assessment tools on business metrics, including the number of shoe returns and conversions in purchases.

In May 2018, Wannaby received a $2 million investment from investment companies Bulba Ventures and Haxus. Another company application, Wanna Nails, allows you to “try on” nail polishes, experiment with their colors depending on the lighting, color and style, as well as buy them.


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