The lawsuit says that the museum illegally uses the name and image of the artist in its logo.
The Spanish Salvador Dalí Foundation, founded by the artist himself and owning the rights to his heritage, sued the American Dali17 museum. The reason is the misuse of the name and image of Dali in the name and logo of the museum, writes The Art Newspaper.
Dali17 is the largest private institution in the US dedicated to the work of the Spanish artist. The museum opened in 2016 in Monterey (California), where Dali lived some time. About 500 exhibits are presented in Dali17, including paintings, engravings, photographs, documents and modern installations dedicated to the artist.
According to the Dali Foundation, the museum didn’t request permission to use the artist’s name in the name–therefore, the actions of Dali17 are illegal. The same goes for the logo–an illustration depicting Dali.
The authors of the claim demand that Dali17 destroy all advertising materials–both printed and those that are posted on the museum’s website and in social networks–and refused to use them in the future. In addition, Dali17 must transfer the domain name of its website to the Dali Foundation and compensate for the profits that the museum received thanks to the artist’s reputation.
In Dali17, the requirements of the Dali Foundation have not commented on.