But only those pictures that are in the databases of the IPTC and CEPIC organizations.
Google search engine began to specify the metadata of the authors of images appearing in the issuance of Google Images. This was due to the company’s cooperation with non-profit organizations IPTC (International Press and Telecommunications Council) and CEPIC (a center that combines photo stocks, news agencies and other companies working with images). Now, under the photographs from the IPTC and CEPIC databases, a footnote appears “Image copyright”, in which the author of the image and the source are indicated.
Google representatives agree that it was previously difficult to find out who owns the photo: the search engine gave only a link to the site on which the image was posted, and showed a certificate about the importance of respecting copyright. In addition to cooperation with IPTC and CEPIC, Google improves the algorithm for displaying images and introduces a more advanced image recognition function into the search engine.
Photo industry experts believe that search engine innovation is a victory for the professional community. In their opinion, the use of IPTC standards will increase the availability of content.