BuzzFeed printed and distributed on the streets of New York a newspaper about the Internet and memes. It even has a gif

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On the cover was placed Momo.

BuzzFeed Print Edition

On March 6, BuzzFeed released its first print newspaper exclusively for New York. Editor-in-chief Ben Smith and marketing director Ben Kaufman distributed copies to people in city parks and squares.

The 12-page newspaper, which has a circulation of 20,000 copies, included a story about the recent scandal with the Internet horror story Momo, tips on living in New York, recommendations for serial marathons and a comparison of expensive and cheap steaks.

The company made a comic statement: “BuzzFeed, who was born in the era of the Internet and social networks, is testing a new technology called “print”and presenting the only special edition of the BuzzFeed newspaper with the latest news and your favorite content.”

On the last page, the edition printed coupons of companies that also appeared on the Internet, including Ritual, Burrow, Jet, Frank and Oak, Casper and Tarte Cosmetics. According to Kaufman, the editors will track the redemption codes to see if the newspaper has taken advantage of the success.

This is just an unexpected fun experiment. Our best brands and strategies began with the same small sudden pieces.
Ben Kaufman
BuzzFeed Marketing Director

The newspaper also published a gif with actress Glenn Close, who looks at Billy Porter at the Oscars.

Residents of New York began to post photos on the social network with the content of the printed edition.


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