On the cover was placed Momo.
On March 6, BuzzFeed released its first print newspaper exclusively for New York. Editor-in-chief Ben Smith and marketing director Ben Kaufman distributed copies to people in city parks and squares.
The 12-page newspaper, which has a circulation of 20,000 copies, included a story about the recent scandal with the Internet horror story Momo, tips on living in New York, recommendations for serial marathons and a comparison of expensive and cheap steaks.
Get your BuzzFeed newspaper in NYC today for all the best of the internet without the internet! pic.twitter.com/xklQOjTLJB
— BuzzFeed (@BuzzFeed) March 6, 2019
The company made a comic statement: “BuzzFeed, who was born in the era of the Internet and social networks, is testing a new technology called “print”and presenting the only special edition of the BuzzFeed newspaper with the latest news and your favorite content.”
On the last page, the edition printed coupons of companies that also appeared on the Internet, including Ritual, Burrow, Jet, Frank and Oak, Casper and Tarte Cosmetics. According to Kaufman, the editors will track the redemption codes to see if the newspaper has taken advantage of the success.
This is just an unexpected fun experiment. Our best brands and strategies began with the same small sudden pieces.
BuzzFeed Marketing Director
The newspaper also published a gif with actress Glenn Close, who looks at Billy Porter at the Oscars.
— Tom Namako (@TomNamako) March 6, 2019
Residents of New York began to post photos on the social network with the content of the printed edition.
— Katie Rayford (@katie_rayford) March 6, 2019
This @BuzzFeed newspaper thing is hilarious.
1. The NYC local knowledge page is so spot on. I wish someone had handed me that when I first moved to this city.
2. The self-deprecation note fits nicely with the Momo content. pic.twitter.com/69jT38oNxk
— Sue Márquez (@SueMarquezR) March 6, 2019
someone handed me a buzzfeed newspaper in union square this morning and it turns out we CAN make momo fashion pic.twitter.com/COfXz09yCT
— emma lord (@dilemmalord) March 6, 2019